Merinotech uses full pedigree recording in its elite flocks and in as many as possible of the participating ram breeders flocks. These best linear unbiased predictions (BLUP) make use of all genetic links that have been set up, whether planned or otherwise. In the ten years since Merinotech started improvements have resulted in each of the flocks.
Progeny testing and sire referencing is also prominent in the Merinotech program, because BLUP technology makes use of all genetic links between individual animals and groups of animals. Through the use of common reference sires, the Merinotech mating programs are linked in with major national sire referencing programs, to give maximum information about the genetic merit of other Merino sources relative to those already included in the Merinotech program.
Marketing activities have recently been introduced to further increase knowledge and profitability. Each group has developed marketing opportunities in different areas with the view to integrating these activities in the future.

• Merinotech WA has developed a quality assurance package for client’s sheep enterprises.
• Merinotech Midnorth actively supports its clients by working with IWS and private sector consultants to improve the wool marketing skills of its clients. The aim is to enable clients to enter into forward marketing arrangements which will maximise the benefits from their Merinotech flocks.
• Merinotech Victoria has concentrated on parasite resistance as a strategic development to counter drench resistance by internal parasites. Lower drenching requirements which exposes the parasites to the chemical on fewer occasions, and higher productivity from cleaner pastures are predicted benefits.